Yesterday, January 25 2018, Bloggers, social media influencers and some startup founders from from South-East and South-South region gathered in Port Harcourt, for Bloggers Connect.
Bloggers Connect, an initiative of StartupSouth (organisers of #StartupSouth conferences), brought together bloggers, social media influencers and some entrepreneurs, to connect, collaborate and harness their strengths for maximum impact.
Welcoming attendees to the event, Uche Aniche, StartupSouth convener, said the main purpose of the event was to promote the development of South-South & South-East by encouraging high growth Startups by young people living within the regions.
Key presentation by prolific writer, Emeka Nobis, bordered around building and growing a brand for your blog. To build a brand, you need to establish an ideology for your blog, which would in turn transform to goals. A major takeaway from his presentation, was his emphasis on the revenue generation model being reflective of the brand ideology. “You don’t need to have Adsense on your blog to generate revenue. I personally do not have Adsense on my blog as it doesn’t reflect my ideology of representing writers as a people of class” he stated. Other interesting points to note include niching down and being an expert in that niche while building a business model around it.
Costantin Bignoli, who spoke remotely via Skype, on Search Engine Optimisation (SEO), social media and digital marketing, emphasised that in trying all means to rank top in search engines, content is still king. Consistency and quality were also highlighted as skills to imbibe while aiming for top ranking stating that “The road to ranking at the top is seeing blogging as a marathon, not a sprint”.
A panel discussion which was moderated by Akelachi Kejeh (Techative), featured Tonye Briggs (Port Harcourt In Pictures), Chinedu Obiano (247ng.com), Prince Simeon (Hypestation) and Ngozi (Abacityblog). The enlightening and engaging, no-holds barred panel discussion on Challenges in blogging for SS/SE bloggers, highlighted power, data cost and quality, plagiarism, creating relevant content amongst others as key challenges that were faced.
Networking, refreshments (provided by Spark) and connections were made and it was an opportunity to put a face to the persons behind the blogs, and importantly, deciding to see themselves as major stakeholders and playing their part in development of the region.