This Port Harcourt startup is set to change how upcoming artists get their music to their fans

MusicCloud.com.ng is an online audio platform that enables upcoming artists to connect with their fans. Music lovers can stream or download mp3 or wav files uploaded on the cloud by their favourite artists for free.

MusicCloud was founded by Ability Elijah and Nduka Light who are the Chief Executive Officer (CEO) and Project Manager respectively, two of the humblest people that I have had the pleasure of knowing since my little foray into the Port Harcourt tech scene. It was launched on October 16, 2016 and was created out of a need to promote young artists who may not have yet signed on to a record label and are facing challenges getting their music across to their target audience.

At the second edition of the Startup South 2 event held in Port Harcourt in November last year, they were shortlisted among ten finalists to pitch to a panel of judges, although they did not make the final three that eventually did. When I met them at the event they knew why they did not make the final three cut and even though they were disappointed in a lost opportunity to interact with and receive valuable feedback from the successful entrepreneurs that formed the panel of judges, this would not stop them from reaching out to anyone who cared to listen about what they were working on and promising its unveiling in the months to come.

MusicCloud Founders Ability and Nduka networking with Startup South convener Uche Aniche

MusicCloud was also featured on Startup Port Harcourt’s ‘50 Startups to Watch‘ list during the Startup Port Harcourt Week held last November to celebrate fifty early stage startups that had the potential of succeeding in the coming years.

To use the platform an artist/music fan would first have to create an account which is done seamlessly on their newly upgraded website, http://www.musiccloud.com.ng/. A maximum size limit of 100MB has been capped for file uploads to the cloud. A sharing feature is enabled on the website that links to social media sites such as facebook, twitter etc. With this sharing feature, musiccloud hopes that upcoming artists using its platform would get an opportunity to have their music heard by music producers that could then sign them on to a record label. Through musiccloud, fans can keep up to date with new releases and uploads from their favourite upcoming artists through notifications they receive on their phones when they follow the artists.

 

They have mapped out possible areas and locations where they could meet and pitch to upcoming artists such as at universities, event centres and in music studios about their platform. Beyond musicians, musiccloud is seeking to attract frequent producers of audio contents to its platform such as podcasters, which techlege is a part of.

Ability and Nduka see themselves as big dreamers set to revolutionise how upcoming artists get their music to their target audience without much hassle. Their goal for musiccloud is to be the ReverbNation and SoundCloud for Nigerian upcoming artists and they mean business.

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Fortune Chuku

Fortune Chuku is an IT Consultant and Researcher. He is passionate about education and entrepreneurship.